Startup Tips

There are four types of startups: enterprise, social, lifestyle, and innovative.  The first is an established company that wants to expand into a new market or take on a new product line.  A social startup is one that aims to solve a problem by making the world more connected and giving people access to the […]

Digital marketing is an important part of any business, but it can be even more crucial for a startup. If you have never been in this position before, here are 5 digital marketing strategies that will help your startup grow and succeed: a). Use Paid Search Advertising Paid search advertising allows you to get your

There is a lot that goes into building a successful company. It takes hard work, dedication, and the right amount of time to be able to build it up.  Often times though, these things are not enough to make your startup succeed. Sometimes you will need luck on your side too!  The following blog post

Are you looking for how to start a profitable business in Ghana with little capital? This blog post is for you. Starting a business with little capital in Ghana can be challenging, but it can also be very rewarding!  In this article, we will discuss the steps that you need to take in order to

In this blog post, you will learn more about startup mistakes. When you are at the beginning of your startup journey, it is easy to make mistakes.  As a new entrepreneur, you have so many thoughts running through your head that it can be difficult to keep track of them all.  What should I do

In this blog post, you will learn ways a startup can use Twitter. Twitter is a social media platform that can be used to increase your company’s visibility. It has been around since 2006 and it seems to have no sign of slowing down in the near future.  There are many ways for startups to

This blog post will discuss the six stages of startup growth. From startups to enterprise, this is a great guide for any entrepreneur who wants to know more about how their company can grow and get ahead in the market.  In stage one, you are still working on your idea and trying to get people

Starting a business can be difficult, but it doesn’t have to be. The 10 key factors in this blog post will help you succeed in your startup and avoid the pitfalls that many businesses face when they first begin.  You’ll learn how to create an effective marketing campaign, what legal issues you should consider before

There are many reasons to start a startup, but it’s not easy.  These five things will help you better prepare for what lies ahead. Know your market, have a plan, and know the competition How to know your market:  Find out what your customers want  Research competitors to find out who has the market share

In this blog post, we cover 12 important ways to help your startup stay afloat and avoid crashing. Company culture Create a company culture that is based on transparency, openness, and trust. Designate someone to specifically handle the company culture.  Make sure this person is tasked with creating, implementing, and maintaining it. Company vision Create