Startup Tips

In this blog post, we cover 12 important ways to help your startup stay afloat and avoid crashing. Company culture Create a company culture that is based on transparency, openness, and trust. Designate someone to specifically handle the company culture.  Make sure this person is tasked with creating, implementing, and maintaining it. Company vision Create […]

Looking for ways to market a startup? In this blog post, I’m going to discuss some of the ways startups can market themselves. 1). Word of mouth One way for a startup to promote its product is word-of-mouth marketing.  This method involves getting someone who likes or trusts your business enough to tell others about

In this blog post, we will talk about how to find your unique selling point. Every person and company has a different USP that sets them apart from the competition.  Some companies have a strong reputation for quality products or services; others are known for being on time and reliable.  Whatever it is that sets

For small businesses, the biggest challenge is often growth. They spend their time and energy on day-to-day operations rather than planning for the future.  This doesn’t have to be the case!  With a few simple steps, you can make sure your company is ready for tomorrow’s challenges.  Read on to discover how. Plan for the

The domain name is the key to winning online marketing. The most powerful and important part of any website you create is your domain name.  Your site’s URL (or web address) can be anything: “example”, “suchandsuch” or even plain-text link in a news article – it simply must point to something that actually exists on

If you want to stay on top of the latest marketing trends, you need to be constantly looking for emerging trends. And if you’re a business owner, that’s doubly important.  Here are some of the most pressing new developments in marketing right now:  1). Viral Marketing and Content Creation  In order to create content that