Startup Tips

There are many reasons to start a startup, but it’s not easy.  These five things will help you better prepare for what lies ahead. Know your market, have a plan, and know the competition How to know your market:  Find out what your customers want  Research competitors to find out who has the market share […]

In this blog post, we cover 12 important ways to help your startup stay afloat and avoid crashing. Company culture Create a company culture that is based on transparency, openness, and trust. Designate someone to specifically handle the company culture.  Make sure this person is tasked with creating, implementing, and maintaining it. Company vision Create

Looking for ways to market a startup? In this blog post, I’m going to discuss some of the ways startups can market themselves. 1). Word of mouth One way for a startup to promote its product is word-of-mouth marketing.  This method involves getting someone who likes or trusts your business enough to tell others about

In this blog post, we will talk about how to find your unique selling point. Every person and company has a different USP that sets them apart from the competition.  Some companies have a strong reputation for quality products or services; others are known for being on time and reliable.  Whatever it is that sets

For small businesses, the biggest challenge is often growth. They spend their time and energy on day-to-day operations rather than planning for the future.  This doesn’t have to be the case!  With a few simple steps, you can make sure your company is ready for tomorrow’s challenges.  Read on to discover how. Plan for the

The domain name is the key to winning online marketing. The most powerful and important part of any website you create is your domain name.  Your site’s URL (or web address) can be anything: “example”, “suchandsuch” or even plain-text link in a news article – it simply must point to something that actually exists on