February 7, 2023
marketing your business online

Are you a small business owner looking to take your business online in Kenya? It can be tough to know where to start, but luckily there are plenty of ways to market your business online in Kenya. In this article, we’ll give you some tips on how to get started.

What is online marketing in Kenya? 

Many small business owners feel that online marketing in Kenya is expensive and complicated. 

However, with a little time and effort, even the most budget-conscious entrepreneurs can take advantage of opportunities to market their businesses online.

At its most basic, online marketing in Kenya simply uses the internet to promote your products or services. 

This can be as simple as creating a social media account and posting about your business or setting up a website and using search engine optimization (SEO) techniques to ensure potential customers find you when they search for relevant keywords. 

Benefits of marketing online in Kenya

Some of the benefits of marketing online include:

a). Increased reach

The internet has a global reach, which means that businesses can market their products and services to a wider audience than they would be able to if they were only using offline marketing methods.

b). Cost-effective

Marketing online is often more cost effective than traditional marketing methods, such as print or television advertising in Kenya. This is because businesses can target their audience more precisely and track the results of their campaigns more easily.

c). Increased flexibility.

Online marketing in Kenya offers businesses greater flexibility regarding when and where they advertise.

For example, online ads can be placed at specific times (such as during peak internet usage hours) and on websites that are most likely to be visited by your target audience.

d). Greater interaction.  

Online marketing allows businesses to interact directly with their customers and prospects. This allows them to build relationships and engage in two-way communication, which can benefit both parties.

e). More targeted approach.  

Because businesses can target their audience more precisely online, they can tailor their marketing messages to appeal directly to the needs and interests of that audience. 

This results in a more targeted approach that is likely more effective than a general offline marketing campaign.

f). Increased ROI.

ROI is often higher for online marketing campaigns than offline ones due to the increased flexibility and targeting options. 

Businesses can get more bang for their buck when they market online in Kenya.

How To Market Your Business Online In Kenya.

The basics: what you need to get started

To market your business online, you will need a few basics. First, you will need a website. 

Your website should be designed to make it easy for customers to navigate and find the information they want. It should also be visually appealing and include relevant keywords that will help customers find your site when they are searching online. 

Additionally, you will need to create social media accounts on popular platforms such as Facebook, Twitter, and Instagram. 

Be sure to post regularly on these sites and interact with your customers by responding to their comments and questions. 

Finally, you must create online ads targeting your specific customer base. 

These can be placed on search engines or social media sites and help drive your website’s traffic. 

Planning your content: what to say and where to say it

When it comes to marketing your business online, content is key. But what do you say, and where should you say it? 

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Here are a few tips for planning your content strategy in Kenya.

First, consider your audience. Who are you trying to reach, and what kind of message do they need to hear? Your content should be tailored to them accordingly.

Next, think about where you want to deliver your message. As in step one, there are a variety of platforms out there, from social media to blogs to email newsletters. 

Find the one that makes the most sense for your audience and your message.

Finally, plan ahead! Having an editorial calendar can help keep you on track with fresh, timely content that will keep your audience engaged. 

Creating a campaign: driving traffic to your site/platform

Driving traffic to your site/platform is essential when marketing your business online. 

But how do you create a campaign to get people to click and visit your site?

First, what is a campaign? 

A campaign is a series of coordinated marketing activities with a single goal. So, for our purposes, a traffic-driving campaign would involve several elements working together to get people to visit your site or platform.

Now that we know what campaigns are and why they’re important let’s look at how you can create one that will actually drive traffic to your site/platform. Here are four tips:

1) Create compelling content.

If you want people to click through to your site/platform, you need to give them something worth clicking on in the first place. This means creating high-quality content that is interesting, informative, and relevant to your target audience. 

The better your content is, the more likely people will want to check out your site after reading or watching it.

2) Use effective calls to action.

Once you’ve created great content, ensure you include strong calls to action (CTAs) that tell people exactly what they should do next. 

For example, if you want them to visit your site/platform, include a CTA that says something like “Click here now!” or “Visit our website for more information.”

3) Promote your content across multiple channels.

Don’t just post your content on one platform and hope people will see it – promote it actively across as many channels as possible.

This could mean sharing it on social media, emailing subscribers, or even paying for advertising. 

The more places people see your content, the greater the chance they’ll click through and visit your site/platform.

4) Use targeted marketing.

Finally, ensure you’re targeting your content and promotions to the right audience. 

There’s no use promoting your site/platform to people who have no interest in what you do – it won’t convert them into visitors. 

Instead, focus on reaching out to those most likely interested in your offer and tailor your content accordingly.

Now that you know how to create an effective campaign let’s talk about getting people to see it.

a. Use social media

Social media is a great place to start if you want more eyes on your website. Platforms like Twitter and Facebook are easy to use and can help you reach a wide audience.

When promoting your website on social media in Kenya, it’s important to post interesting and engaging content that will encourage people to visit your site. 

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You should also include a link to your website in your profile or bio so people can easily find it.

With a little effort, you can use social media to give your website a boost in traffic and help you reach more people. 

Read also: Social Media Marketing Secrets.

b. Run ads

Whether a Google AdWords campaign or something else, ads can effectively drive traffic to your site. Just make sure you create targeted campaigns so that you’re not wasting money on clicks from people who are unlikely to convert into customers.

Also, consider Facebook ads, which is very affordable and can drive a good amount of traffic to your site. 

c. Use email marketing.

Email marketing is one of the most effective ways to market your business online in Kenya. It allows you to reach a large audience with minimal effort and cost and can be highly personalized to each recipient.

To get started with email marketing in Kenya, you’ll need a list of email addresses for potential customers. You can compile this list yourself or purchase it from a reputable list provider. 

Once you have your list, you’ll need to create an email campaign. Many software programs are available to help with this, or you can hire a professional service.

Your email campaign should include a strong call to action, telling recipients what you want them to do (such as click through to your website or make a purchase). 

You should also include compelling content that will interest your target audience. 

d. Implementing SEO

SEO can be a great way to market your business online in Kenya. 

What is SEO? It is a short form for search engine optimization. What does it mean? ~ Search Engine Optimization is the process of trying to get your website to appear high in the search engine results pages (SERPs). 

The more you can optimize your website, the higher it will rank. Here are a few tips for getting started with SEO:

  • Do your research. Understand what keywords your customers are using to find businesses like yours.
  • Use those keywords throughout your website, including title, meta tags, and content.
  • Build quality backlinks to your site from other reputable websites.
  • Monitor your progress and adjust your strategies as needed.

e. Market your content on Medium and Quora 

When marketing your business online in Kenya, there are different platforms you can use to reach your target audience. Two of the most popular platforms are Medium and Quora.

Medium is a great platform for sharing articles and blog posts, and you can also use it to promote your business. 

To market your business on Medium, simply write articles or blog posts about topics relevant to your industry, and make sure to include a link to your website in your bio. 

You can also share other people’s articles that are relevant to your industry and leave comments on them to start building up a following.

Quora is another great platform for promoting your business online. Similar to Medium, you can write articles or answer questions related to your industry and include a link back to your website in your bio. 

Measuring success: track your progress and adjust your course.

No matter your business, it’s important to track your progress and adjust your course as needed. This is especially true when marketing your business online in Kenya. 

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There are many moving parts to an online marketing campaign, from creating content to driving traffic to your website. And with so much to do, it can be difficult to know if you’re on the right track.

But by measuring your success, you can ensure that your online marketing in Kenya efforts is paying off. Here are a few key metrics you should track:

  • Website traffic: This is one of the most basic but important metrics. You can use Google Analytics or another tool to see how much traffic your website is getting and where it’s coming from. 
  • Engagement: Once visitors are on your website, you want to ensure they’re engaged with your content. Track things like site time, page visits, and bounce rate. 
  • Leads/sales: This is the ultimate metric you should be tracking because it measures whether or not your online marketing efforts are actually translating into leads and sales for your business. 

Several other metrics you can track depending on your specific goals, but these three are a good place to start.

Leverage the power of Instagram influencers

Another option that you may want to consider is partnering with Instagram influencers.

Instagram has over 700 million monthly active users, making it a powerful platform for reaching potential customers. And with 80% of users following at least one business on Instagram, there’s a good chance that your target audience is already using the site.

But what makes Instagram influencers so effective? Here are three reasons:

  • They have a large following. An influencer’s entire job is based on their ability to reach people and persuade them to take action. When you partner with an influencer, you tap into their large network of followers.
  • They have a real relationship with their audience. Influencers are not just trying to sell you something. An influencer’s followers trust them. They have been following these influencers for years, so they know them and what they stand for.
  • They give great content. Influencers are also content creators. When you partner with an influencer, you’ll get high-quality content that is engaging and valuable to your audience. 

Create useful video tutorials on YouTube. 

Video tutorials are a great way to market your business online in Kenya. You can reach a wider audience and build trust with potential customers by creating helpful and informative videos.

When creating video tutorials, be sure to keep your audience in mind. What would they find helpful? How can you show them how your product or service can benefit them? Keep your videos short and to the point, and make sure they are well-produced.

If you don’t have the time or resources to create videos yourself, consider hiring a professional video production company. They can help you plan and produce high-quality videos to reach your target market and help grow your business. 

In conclusion, marketing your business online in Kenya is a great way to reach a wider audience and promote your products or services. 

With a few simple steps, you can start reaching out to potential customers and clients through the power of the internet. 

So what are you waiting for? Start marketing your business online today!

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