MaxAB: Story, Founders, Investors & Funding Rounds

Egyptian B2B staff

MaxAB is an online business-to-business (B2B) platform that connects food and grocery wholesalers and distributors with stores in unserved areas.

They are re-engineering the informal grocery and food market by using technology that makes it possible and new supply chains that are tailored to the needs of merchants in the communities they serve.

MaxAB is re-engineering the retail sector to help both retailers and suppliers. It does this by using patented technology, new supply chains, and financial solutions.

Their goal is to make the retail sector stronger by giving merchants access to a wide range of products, excellent customer service, and useful business tools. 

Their technological supply chain makes it easier to get the right amount of food to the right places at the right time.

MaxAB was started in 2018 and has its headquarters in Egypt. The company improves the retail industry in Egypt by giving Egyptian merchants access to a wide range of products and useful business services.

The MaxAB team’s stock list has over 600 items on it, including food, drinks, dairy, candy, and non-food items.

Through its Android app, the Cairo-based start-up bridges the gap between traditional retailers and FMCGs by using technology to connect brands and merchants.

The platform has been used by a total of 9,000 merchants in Egypt, and the company has grown by 50% from one month to the next as it works to automate and simplify the $45 billion FMCG food retail industry in the country.

MaxAB gives brands access to tools for supply chain management and better forecasting, such as tools for monitoring demand in real-time and business intelligence.

Merchants in remote and underdeveloped areas will have access to a wider range of goods, it will be easy to place orders online and have them delivered the next business day, and they will be able to set up lines of credit.

How it Works


MaxAB helps merchants by giving them clear pricing, shipping on demand, the ease of working with a single supplier, and several value-added services and built-in financing options.


They offer comprehensive supply chain solutions and business intelligence tools to help their suppliers predict, track, and manage the results of their plans in real-time.

MaxAB employs Methods and measurements for collecting and storing data as it moves through their network.. You can keep an eye on how well your operations and services are running by polling and streaming data from your infrastructure

They consistently examine past transactions to gauge current sales conversion rates. This gives them a good idea of what kind of sales they can expect based on how interested people are in their company.

Additionally, a product is made, then a supplier is chosen and managed, production planning and execution, distribution, and finally service and support for customers long after the sale.

Their application software gathers a lot of unstructured data from both internal and external systems so that information can be found through queries. 

These programs can help clean it up and put it in order before the information is analyzed, reported on, shown, or used in any other way.

Employees and management both benefit from the fact that decisions can be made faster and more accurately, that operational efficiency and revenue potential go up, as a result, that market trends can be seen that real KPI reports can be made, and that new prospects can be found.


Digitalization and a supply chain, which is good for both retailers and suppliers, can make more than 3,000 different stock-keeping units (SKUs) available.


MaxAB is putting in place financial solutions that are built-in and digitizing payments all along the retail value chain.

Data Analytics

They are bringing a level of detail to suppliers and research businesses that have never been seen before.


Belal EL-Megharbel

Belal EL-Megharbel
CEO at MaxAB

El-Megharbel saw that there was a need for a technology platform that would help operations run more smoothly at a lower cost and with less trouble.

In 2018, he and Mohamed Ben Halim set up the online marketplace MaxAB to help suppliers and micro-retailers, who make up 90% of the grocery market, do business with each other.

Belal El-Megharbel surprised his family in 2018 when he quit his successful job at Careem, a top company in the Middle East.

El-family Megharbel’s family wanted him to work in the family business with his cousins and uncles, but he had other plans. He thought about making an online system that would help small businesses in Egypt get food supplies.

Belal EL-Megharbel went to school at the Virginia Institute of Technology.

Mohamed Ben Halim

Mohamed Ben Halim  
Co-Founder & COO at MaxAB

Mohamed Ben Halim is the Chief Operating Officer and Co-Founder of MaxAB.

He used to be in charge of Aramex’s operations in the United States, but he has since moved on.

Mohamed Ben Halim got his degree at Business School Lausanne (BSL).

Investors & Funding Rounds

Beco Capital, 4DX Ventures, Endure Capital, 500 Startups, Outlierz Ventures

MaxAB has raised $6.2 million in one of the largest rounds of funding ever for a MENA startup.

Beco Capital, 4DX Ventures, and Endure Capital led the round, which was made up of local investors like 500 Startups, Outlierz Ventures, and others.

With this new round of funding, the company will be able to expand into other areas after serving half of Egypt’s population over the next two years.

Main Competitors

Ozon: This is an all-inclusive marketplace where buyers can look at and compare products from merchants of all sizes.

ShopX: It is an operating system for omnichannel retail that helps connect manufacturers, wholesalers, and customers.

Taager: This is a logistics platform for social e-commerce that works from start to finish.


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