If you want to stay on top of the latest marketing trends, you need to be constantly looking for emerging trends. And if you’re a business owner, that’s doubly important.
Here are some of the most pressing new developments in marketing right now:
1). Viral Marketing and Content Creation
In order to create content that people will share with others (i.e., go viral), it must provide value and be entertaining at the same time.
This means marketers are no longer simply pushing messages out there; they’re creating engaging content that draws in consumers from all walks of life!
2). Mobile Marketing
With more than 1 billion smartphones being used worldwide as of 2012, mobile marketing is fast becoming a crucial component of any marketing strategy.
Mobile marketing can be used to target specific demographics, as well as promote a brand’s message on the go—whether someone is browsing online or in-store shopping!
3). Chatbots
Chatbot is another marketing trends coming up.
With more than a billion people around the world using Facebook Messenger, chatbots are an innovative way to provide 24/hour customer service without having to hire and pay for live operators.
Chatbots can be programmed to answer any question, solve problems, and help customers find what they need.
4). Personalization for Local Markets
Though it’s not new, personalization for local markets is still a powerful way to attract and retain customers.
With localization strategies in place, marketers are able to tailor their content specifically for the audiences of physical locations where they’re running an ad campaign.
5). E-commerce Marketing
If you want your business to survive in today’s digital world, online marketing is essential!
From social media campaigns that engage with followers on Facebook or Twitter—to pushing out email newsletters and promotional codes through discount sites like Groupon—e-commerce has become one major component of any successful marketing strategy.
6). Voice search optimization
Voice search optimization is a new area of SEO that focuses on optimizing content for voice-activated devices like Amazon Echo and Google Home.
It is not just about ranking well in browser searches; it’s also about being able to rank high for keyword searches done through these “virtual assistants.”
7). Search Intent on SEO
Search intent is a new way to measure SEO success through the intentions of search users. While previous methods focused on keywords and links, this approach takes into account what people are actually searching for—and how they’re feeling when they do it!
8). Conversational Marketing
Conversational marketing is a new trend in social media that involves brands actually talking to people on their platforms.
By utilizing chatbots, live video chats, and “conversations as content”—businesses are able to create unique experiences with consumers on all levels!
Recap on emerging marketing trends
In order to stay ahead of emerging trends in your industry, you need to be constantly looking for them and staying informed about what’s happening now so that you can capitalize on it later — even if it means reading a few articles each day or following some blogs!
The key is knowing which developments are currently relevant and how they’ll help you market better moving forward.
In terms of content creation specifically: one important trend worth noting is going viral because people like sharing things with others (like Facebook) when they find them entertaining or offer value.
Another valuable trend is mobile marketing due to its ability to reach specific demographic groups and promote a brand’s message on the go; still, another is chatbots with Facebook Messenger— it offers 24/hour customer service without hiring live operators!
Wrapping up
So what does this mean for your business?
Well, it all comes down to staying on top of emerging trends in order to stay ahead.
If you want to know about a specific trend, like the benefits and drawbacks of chatbots for instance, then make sure that you’re reading articles each day or following blogs!
The key is knowing which developments are currently relevant so that they can help your business moving forward.