Social media marketing is an indispensable part of any modern business strategy. However, managing multiple social media accounts can be extremely time-consuming.
Posting quality content consistently across platforms like Facebook, Instagram, Twitter, LinkedIn and more is a challenging task. This is where social media management tools come into play.
They help streamline the process and save time. But most social media management platforms come with a high price tag that small businesses can’t afford.
This is where Tozo comes in. Tozo is an affordable, user-friendly social media management platform perfect for solopreneurs, freelancers, and small teams. In this article, let’s take a look at how Tozo can optimize your social media workflow.
The Rising Importance of Social Media
Social media has become central to how most people discover brands, products, and services today. Here are some statistics that highlight why social media marketing is crucial:
- There are over 4.62 billion social media users worldwide as of January 2023 (Source)
- 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users (Source)
- 72% of customers say they trust a business more if it has established social media profiles (Source)
- 63% of customers are more likely to purchase from brands they follow on social media (Source)
Clearly, social media platforms are where consumers look for information about brands. Actively managing and engaging on social media is imperative for businesses today.
Challenges of Handling Multiple Social Accounts
Posting relevant content regularly on the right social platforms is crucial. But handling multiple accounts on different networks manually can be an organizational nightmare:
- Scheduling consistent posts across different platforms like Facebook, Instagram, LinkedIn, Twitter etc. is time-consuming
- It’s hard to keep track of what content works best on which platform
- Tracking engagement and analytics for each account is difficult without proper tools
- Monitoring notifications and messages across different networks can get chaotic
Managing social media effectively takes a lot of strategic planning. But it’s not humanly possible to actively post quality content on multiple platforms consistently without help.
This is where social media management platforms come into the picture.
Benefits of Using Social Media Management Tools
Investing in a good social media management tool can provide immense benefits:
- Save time by scheduling posts in advance
- Plan content strategically for each platform
- Post simultaneously across different accounts
- Monitor engagement and analyze performance
- Manage multiple team members and collaboration
- Handle client accounts from a single dashboard
However, most social media management tools cost a fortune making them unaffordable for small businesses. This is where Tozo shines…
Introducing Tozo – Affordable Social Media Scheduling
Tozo is an inexpensive yet powerful social media scheduling and analytics platform perfect for solopreneurs, startups, agencies and teams.
Some key features that set Tozo apart:
- User-friendly interface
- Scheduling posts and content across platforms
- Analytics for tracking engagement
- Monitoring notifications and messages
- Content planning features
- Team management capabilities
- Client account handling
- Affordable pricing plans for all business sizes
In the next sections, let’s look at the main features and pricing plans of Tozo in more detail.
Tozo provides a robust set of features while being gentle on the wallet. This makes it the ideal social media management companion for small businesses and teams trying to build their brand on social media.
Key Features of Tozo
Tozo comes packed with versatile features to make social media management efficient. Here are some of the main capabilities:
Scheduling Posts Across Multiple Platforms
The core function of Tozo is to allow scheduling social media posts in advance. You can plan and schedule content for different platforms like:
- YouTube
- And more
This saves tons of time compared to manually posting content consistently.
Analytics and Reports
Tozo provides insightful analytics and reports to track the performance of your social media efforts. You can analyze:
- Follower growth
- Content engagement
- Post reach
- Mentions and tags
- And more
These metrics are crucial to refine your posting strategy.
AI Assistant for Captions
Struggling to come up with captions and post text? Tozo has an AI assistant to help generate contextual captions and post ideas based on prompts.
Publishing to Uncommon Platforms
Tozo allows scheduling posts on relatively uncommon platforms like:
- Tumblr
- Telegram
- VK
- Google My Business
This gives you reach across a wider range of networks.
Team Management
Tozo enables creating teams and adding multiple users to the account. This allows collaboration and delegation of posting tasks.
Built-in Photo Editor
It has a basic built-in photo editor to tweak images before posting – crop, filters, resize etc.
Pre-Saved Caption Library
You can save frequently used captions in a library for reuse. This saves having to rewrite them each time.
Tozo simplifies social media marketing for lean teams and small businesses with its comprehensive feature set.
Overview of Tozo’s Pricing Plans
Tozo offers various pricing plans to meet diverse business needs. It is available as a lifetime deal on AppSumo starting at just $29.
There are also monthly and yearly subscription options. Let’s look at the pricing tiers and what’s included:
Lifetime Deals on AppSumo
Tozo is currently available as a lifetime deal on AppSumo with the following pricing:
| Plan | Price | Number of Accounts |
|---|---|---|
| Starter | $29 | 2 accounts |
| Professional | $58 | 6 accounts |
| Agency | $87 | 9 accounts |
| Corporate | $145 | 15 accounts |
As you can see, the starter plan at just $29 is a steal for solopreneurs and freelancers!
Even the higher Corporate plan costs only $145 which is budget-friendly considering Tozo’s features.
UPDATE: The TOZO Social Appsumo lifetime deal ended!
TOZO Social Monthly Subscription Plans
Tozo also offers straightforward monthly pricing if you prefer recurring billing:
| Plan | Price Per Month | Accounts |
|---|---|---|
| Gold | $29 | 3 accounts |
| Platinum | $59 | 6 accounts |
| Diamond | $99 | 15 accounts |
The monthly plans provide flexibility to scale up or downgrade as your agency or team grows.
TOZO Social Yearly Subscription Plans
If you opt for annual billing, you can save 25% compared to monthly plans:
| Plan | Regular Monthly Price | Discounted Yearly Price |
|---|---|---|
| Gold Yearly | $29 | $261 (25% off) |
| Platinum Yearly | $59 | $531 (25% off) |
| Diamond Yearly | $99 | $891 (25% off) |
The discounted yearly subscriptions make Tozo even more affordable for long-term use.
| Platform | Starting Price Per Month | Key Features |
|---|---|---|
| Tozo | $29 lifetime payment | Scheduling, analytics, team management, photo editor, etc. |
| Hootsuite | $49 | Scheduling, basic analytics, social inbox |
| Buffer | $15 | Scheduling, basic analytics, queue management |
| Sprout Social | $99 | Scheduling, in-depth analytics, social listening |
Tozo at $29 lifetime (or $29 monthly) provides a stacked feature set compared to the other tools. And it’s significantly more affordable.
For example:
- Hootsuite’s starting plan is $49/month compared to Tozo’s $29 lifetime fee
- Buffer has basic features for $15/month but lacks team management
- Sprout Social is much more expensive at $99/month
For lean social media teams and agencies, Tozo provides the best value and features in this price range.
Who Is Tozo Best Suited For?
Based on the pricing plans and features, Tozo is an ideal fit for:
- Freelancers and solopreneurs managing their own social media
- Startups and small businesses with limited marketing budgets
- Agencies that need to manage multiple client social accounts
- Teams that want an affordable yet powerful social media platform
For larger corporations with big budgets, tools like Sprout Social may be better suited. But Tozo hits the sweet spot for most small businesses.
Flexible Plans Fit Various Business Sizes
In summary, Tozo offers various pricing tiers to accommodate needs:
- The lifetime deal starting at $29 is a steal for solopreneurs
- Monthly billing works for teams that want to scale flexibly
- Yearly discounts give 25% off for long-term access
- The higher-tier plans fit larger agencies with many client accounts
Businesses get excellent value from Tozo’s plans compared to competitors. The pricing makes robust social media management accessible for organizations of all sizes.
Key Benefits and Advantages of Using Tozo
Tozo simplifies social media marketing for lean teams and solopreneurs. Let’s look at some of its major advantages:
1. User-Friendly Interface
Tozo has an intuitive user interface that is easy to navigate.
- The dashboard neatly organizes all key features
- Menu options and icons make it simple to access different functions
- Setting up schedules and posting is straightforward
You don’t need extensive training to start using Tozo effectively. Its clean, uncluttered interface has a gentle learning curve.
2. Scheduling Made Simple
Tozo takes the pain out of scheduling social media posts.
You can conveniently plan and schedule content across platforms:
- Schedule posts in advance with just a few clicks
- Customize schedule date, time and recurrence
- See an overview of pending and published posts
- reschedule or edit posts easily
Scheduling weeks or months of content in one go saves massive time.
3. Powerful Analytics and Insights
Tozo provides useful analytics to optimize your social media efforts.
You can leverage reports and metrics like:
- Follower growth tracking
- Engagement rates per post
- Content reach and impressions
- Top performing posts and timing
- Traffic sources and clicks
These data-driven insights help improve posting strategies.
4. Monitoring Notifications in One Place
Staying on top of social media notifications is difficult. Tozo allows monitoring messages and notifications from all connected accounts in one unified inbox.
This allows prompt response to:
- Direct messages
- Comments
- Post tags and mentions
- Follower requests
- And more
A single notification hub makes community management much easier.
5. Smart Content Planning Features
Tozo has nifty features to simplify content planning like:
- AI assistant to auto-generate post headlines
- Captions library to save and reuse text
- Content preview to see how posts will look
- Photo editor to customize visuals
- Hashtag/link recommendations for better engagement
This promotes creating higher quality content consistently.
6. Managing Multiple Team Members
Tozo enables seamless team collaboration through:
- Creating user roles and permissions
- Assigning posting tasks and schedules
- @mentioning team members in posts
- Commenting on scheduled content
Smooth team management avoids duplication of efforts.
7. Handling Multiple Client Accounts
For social media agencies, Tozo facilitates easily managing multiple client accounts from a single platform.
Benefits include:
- Adding client social accounts
- Assigning account access to specific users
- Scheduling content across client accounts
- Separate analytics reports for each client
Excellent for streamlining an agency’s workflows.
8. Affordable Pricing
Compared to other tools, Tozo offers exceptional value:
- Plans start at $29 lifetime fee
- Yearly discounts available
- Packed features even at low tiers
- Additional account licenses reasonably priced
The budget-friendly pricing makes Tozo accessible to most small businesses.
In summary, Tozo simplifies every aspect of social media management – from scheduling and posting to notifications and team collaboration. The time savings are invaluable for lean teams and solopreneurs.
Tozo Social Customer Reviews and Testimonials
Tozo has garnered positive reviews and feedback from customers. Let’s look at excerpts from real user testimonials and reviews:
Ease of Use
Many reviewers praise Tozo for its user-friendly interface and easy setup process:
“Tozo makes managing social media simple and saves time, too. The UI is smooth and I like that it doesn’t lag which makes the whole experience seamless.”
“I was able to integrate the social media accounts with ease, and scheduling was simple and worked well. This scheduler helps me maximize my time and keep myself organized for marketing.”
“I have looked at a number of “all-in-one” social media managers and the value offered from Tozo is quite good. The single and multi-post scheduling across platforms is critical and I really like the analytics and reports.”
Affordability
Tozo’s budget-friendly pricing compared to competitors gets positive mentions:
“Tozo offers such an affordable rate means so much to me! The platform works as intended! You get so much at such an affordable price.”
“I’v looked at a number of “all-in-one” social media managers and the value offered from Tozo is quite good. The single and multi-post scheduling across platforms is critical and I really like the analytics and reports.”
“The fact that Tozo offers such an affordable rate means so much to me! Better and cheaper than Hootsuite!”
Key Features
Users mention Tozo’s robust features for scheduling, analytics, team management etc:
“I love how you can manage all of your accounts in one dashboard. Scheduling is a breeze and we are excited to have gotten in on this deal.”
“Tozo has really helped us improve our social media presence. We used to spend a lot of time manually posting on different platforms, but with Tozo, we can now plan and publish our posts much more efficiently.”
“The scheduling function is a game changer – I can set up posts in advance and not worry about forgetting to post something. The analytics feature is also really helpful in understanding how my posts are performing.”
Flexibility
Reviewers find Tozo flexible enough to meet diverse business needs:
“Tozo is hands down the best social media scheduling platform I’ve ever used. It has not only streamlined my workflow but also enhanced the quality of my content and audience engagement.”
“I manage multiple social accounts so having a scheduler that is easy to use is a huge plus for me. Tozo makes managing social media simple and saves time, too.”
“Tozo works great for me. It has all the functions I looked for and solves the issue (scheduling many posts and leaving to be automatically published).”
Room for Improvement
Some features users want added in future versions:
“The only thing that would make it better is to have an app to upload content from, or be able to schedule Instagram Stories.”
“I’ll give the 5th star when/if YouTube scheduling gets added to the platform, but other than that (and the wish for a Chrome extension) I like it.”
“Would be cool to have access to photos/videos at some point in the future.”
Overall, most Tozo reviewers are delighted with its capabilities and pricing. It simplifies social media workflows for lean teams and provides great value compared to alternatives. Minor limitations aside, Tozo delivers on its core promise of streamlining scheduling and analytics.
Should You Use Tozo for Social Media Management?
So, should you use Tozo for your business’ social media management? Let’s summarize the key points:
Overview of Benefits
Tozo simplifies social media marketing through:
- Intuitive interface – Easy to use even for beginners
- Scheduling – Post to multiple accounts and platforms
- Analytics – Track performance and engagement
- Monitoring – Unified notifications inbox
- Team management – Collaborate with multiple users
- Content planning – AI assistant, caption library etc.
- Affordability – Plans starting at $29 lifetime fee
It provides end-to-end social media management capabilities.
Suitability for Small Teams and Businesses
Tozo hits the sweet spot for:
- Solopreneurs and individual users
- Startups and small businesses
- Marketing teams with limited resources
- Agencies managing multiple client accounts
- Small organizations that need basic social media tools
For such teams, Tozo offers the right mix of features and affordability.
Limitations to Consider
A few limitations to keep in mind:
- No Instagram Stories scheduling yet
- Lacks a Chrome extension
- YouTube integration still in progress
- Advanced capabilities like social listening missing
So companies wanting enterprise-level features may need a more powerful (and expensive) platform.
Excellent Value for Money
Compared to tools like Sprout Social and Hootsuite, Tozo packs more features at a fraction of the price:
- Tozo starts at $29 lifetime fee
- Hootsuite’s basic plan is $49 per month
- Sprout Social begins at $99 per month
- Buffer’s basic plan is $15 per month
You get way more value from Tozo’s pricing.
Simplifies Social Media Workflows
Thousands of customers rate Tozo highly for simplifying their social media management. It saves hours of manual work scheduling posts, analyzing data, responding to messages etc.
Conclusion: Highly Recommended for SMBs
For lean teams and SMBs, Tozo delivers an unbeatable combination of user-friendly features and affordability.
It eliminates the pain of handling social media manually. Tozo streamlines scheduling, collaborating, posting, analyzing, and engaging seamlessly.
Overall, Tozo comes highly recommended as a budget-friendly all-in-one social management platform. The time and efficiency gains are invaluable for small teams with limited resources.
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