How To Generate Profitable Business Ideas in Kenya in 4 Steps

How To Generate Profitable Business Ideas in Kenya in 4 Steps

The other day while researching ways to generate profitable business ideas in Kenya, I stumbled upon 4 amazing strategies.

I must say, have never heard about this before and I have decided to share it with you.

You see, the first step of starting a business in Kenya is brainstorming business ideas.

This is where things get messy. And all over sudden the excitement fades. You are no longer eager as you were. It seems hopeless now.


Because you finally realized how hard it is to find business ideas worth pursuing.

However, it is not everyone that struggles with this step. Some people are so lucky to know what they want to do as early.

profitable business ideas in kenya

With that said, if you already know the type of business you want to start, go ahead and read this guide on how to start a business in Kenya.

But if you are looking for a proven process to generate profitable business ideas in Kenya, continue reading.

But before that, there is something you need to know.

Not all businesses are the same

You see, not all businesses are the same, right?

Some make money as soon as you are open for business, and this is what most people look for.

On the flip side, some businesses take a longer period to attract customers.

On the same note, some businesses have big profit margins, meaning you make a lot of profits from every sale, while others have small margins.

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Now, when it comes to starting a business, you need to decide what you want. From my research and experience as a marketer, coming up with a business idea comes down to two things:

  1. What you are passionate about
  2. The things you are interested in

Here is the thing:

I know you expected a huge list of how to get business ideas in Kenya. But I’d be wasting your time, to be honest.

If you can think of your passions (stuff you like doing), I bet we can be done with this step in seconds.

Profitable business ideas pdf in Kenya

How to generate profitable business ideas in Kenya

1. What are you passionate about?

Here is the truth no one wants to talk about:

Running a business sucks. One day you are excited to wake up, the next day you hate yourself. You will be dragging yourself out of bed.

This explains why you hear everyone advising you to find something you love.

Here is why:

When you love something, you will always show up, you will always find a reason to keep going.

You won’t give up easily when things get tough. They make the best business ideas to make money.

Based on your passions, what can you turn into a business that generates income?

Have no idea what your passions are?

Let me make it simple for you. What do your friends say you are great at?

This is a perfect way to figure things out.

Here is what you can do now:

  • Pick a phone and message your friends and family
  • Ask them one simple question, ‘what am I great at?’
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The answers you receive can be turned into profitable business ideas in Kenya.

For example:

  • Workout routine
  • Fashion sense
  • Relationship advise and much more.

What do you do with the answers?

Look at the answers, and figure out how you can curve a business out of it. Here is an example:

If most of the answers claim you have great fashion sense, you can be a personal stylist. People are willing to pay handsomely to get someone to help them figure out what to wear and when.

Also, you can work as a personal shopper.

Did they say you love giving dating advice?

Well, I guess you should pursue dating coaching. Or write a dating book and sell it.

Here is another question that might land you profitable business ideas in Kenya.

2. What skills do you have?

Think about what stuff you do really well… What do you know and understand it well?

This question will help you figure out the skill and knowledge you have acquired.

Think for a second:

We pay professionals for their knowledge all the time.

For example:

  • University courses
  • Learning to play music instruments
  • Learning how to drive
  • Language courses among others

You can be that teacher as well. If you understand computers really well, go ahead and start offering computer courses. A chef? Cooking classes would be great.

3. What are you already paying for?

If you think about it, we already pay for a lot of things. For instance, washing clothes, personal chefs, home cleaning, etc.

Looking at it, you don’t even have to think about your strengths or talents here. I don’t see any reason why you cannot turn any of these things into profitable businesses in Kenya.

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4. When you wake up Saturday morning, what do you normally do?

You know, right before everyone is up, what do you on a Saturday morning? That special thing you do during such hours can be so revealing into where your passion lies.

Someone may wake up and start catching up with the latest fashion blogs. Browsing through Pinterest and pinning design ideas.

Here is what you don’t know.

You can easily turn that into a thriving business. There are people out there who are willing to pay upwards of 10K for a stylist consultant. This is interesting because you can easily do that from home, thanks to video call Skype, WhatsApp, and Zoom.

Here is what I want you to do:

  • Pay attention to what you do on Saturday morning and make a list
  • Figure out how you can turn it into a business.

If you love browsing through fitness blogs, why not start a fitness website?

What to do next

There is no doubt these four questions will help you generate profitable business ideas in Kenya. All you have to do is take time and answer thoroughly.

For each question, have a list of 3-5 answers. In the end, you will end up with at least 20 how new business ideas you can start now.


  • Kevin Iara

    A professional blogger and content marketing specialist for the last 7+ years. I have helped create over 200 blogs and grown them into successful businesses.

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