PPC Affiliate Marketing for Beginners: Everything You Need to Know
When someone says “affiliate marketing,” their first impression might be that it’s a bunch of sleazy marketers who prey on unsuspecting customers in exchange for a cut of their profits. But affiliate marketing is actually a booming industry, with more and more people choosing to become affiliates to earn money from products they like and people they know are active online.
If you look beyond the stereotypes and you take a step back, you’ll see that affiliate marketing is actually something that’s accessible to practically everyone.
It doesn’t matter if you don’t have any experience in marketing or if you think that running an online store is too difficult; by becoming an affiliate manager, you can earn money from products you enjoy and people you know who are active online.
In this article, we explain everything you need to know about starting your own PPC affiliate marketing business as an independent consultant or as part of a team.
To get you started on PPC affiliate marketing for beginners, you first need to understand affiliate marketing.
What is Affiliate Marketing?
Affiliate marketing is a business model that enables an individual or company to offer a service for sale and earn a commission when someone purchases it. The affiliate must have a website, blog, or forum promoting the product being sold.
This business model involves three parties:
- Affiliates: They are the people or companies promoting the products or services and are paid a commission when someone purchases them.
- Merchants: They are the people or companies that own the products.
- Customers: They are the people who purchase products
Affiliate marketing is not only a great way to earn passive income, but it is also very effective in increasing your business’s popularity on search engines like Google and Yahoo! Affiliate marketing allows you to promote products and services to your customers without spending a lot of money.
The process is very simple. You promote the product or service to your customers. You make money when they purchase it.
Now, affiliates can work with any number of merchants to promote their products, which means there are no restrictions on what you can promote.
That said, you are ready to learn more about PPC affiliate marketing for beginners.
What is PPC Affiliate Marketing?
PPC affiliate marketing is a type of affiliate marketing that involves promoting products and services to potential customers and getting paid every time someone clicks on the ads.
In other words, the more people who see your ad and click on it, the more money you stand to make. PPC marketing doesn’t have any fixed rules; you can use it in any business that has products or services to sell online.
Other Types of Affiliate Marketing
There are other types of affiliate marketing that you can do.
- Pay Per Sale (PPS): This is a type of affiliate marketing in which the seller receives a commission for each sale that he or she makes. The seller pays the affiliate for each sale.
- Pay Per Lead (PPL): This is a type of affiliate marketing in which the affiliate receives a commission for each lead generated by the advertiser. The advertiser pays the affiliate for each lead generated.
How PPC Affiliate Marketing Works
PPC affiliate marketing works in the same way as PPC advertising, but with a few differences.
In PPC advertising, you pay per click. In PPC affiliate marketing, you get paid as an affiliate every time someone clicks on your ads.
So, first, you identify a PPC affiliate program that you would like to join.
Then, you identify an advertiser that you would like to promote. The advertiser can be a product or service provider, an e-commerce site, a blog, or any other type of website.
Next, you create an advertisement. Your advertisement will contain your affiliate link.
Once you have created your advertisement, you can start promoting it on your blog, social media platforms, or through your email list.
When a visitor clicks on your advertisement, they will be taken to the advertiser’s website. The advertiser will pay you a commission for each lead that you generate.
The more traffic your advertisement gets, the more money you will make from affiliate marketing.
Now that we’ve mentioned PPC affiliate programs before we look at some of them, there are some things you need to know.
PPC Affiliate Program components
The main components of PPC affiliate programs are:
- Ad formats: Most PPC programs will support certain ad formats, mostly display ads. Others though support videos.
- Minimum traffic requirements: Some PPC programs require you to have a minimum amount of traffic before you can start promoting. Luckily, most of the programs won’t have this as a requirement.
- Payment models: Most of these PPC affiliate programs use similar payment models such as RPM, Revenue Share, and Key measures.
Other things you should know when it comes to PPC affiliate marketing for beginners include:
Minimum payment threshold
This is the minimum amount you must accrue before requesting a withdrawal. Each program has its own threshold, but it will be ranging from $5 to $500.
While some PPC affiliate programs support a variety of payment methods, others only give you access to a handful.
Make sure you are aware of what they support before joining.
That out of the way, let us look at some of the best PPC affiliate programs you can join as a beginner.
PPC Affiliate Marketing for Beginners: Best Programs to Join
There are many PPC affiliate programs out there, but here are our top picks:
1. Google AdSense
Google AdSense is one of the most popular PPC programs you can join.
Who is it for?
If you are a beginner, you might want to join this program as it will help you get started with PPC advertising without a lot of hassle. It is also suitable for anyone who wants to earn money from their website, no matter how much traffic they have.
The only catch is that there are restrictions on what type of content you can use with your ads. Basically, your website should not be talking about sexuality, violence, weapons, illegal activities, malware, viruses, politics, or religions.
Advertisers online, like anywhere else, don’t want to be associated with controversial or dirty publishers.
How much can you earn?
The earnings are not that impressive if you compare it to other programs. It is said that you can earn up to $1,000 per month.
2. Sovrn (formerly VigLink)
Sovrn (formerly VigLink) is another great PPC program you can join. It is a link-targeting affiliate network that targets websites and blogs. If you are interested in this kind of program, you should definitely look at it.
Who is it for?
This program is suitable for anyone who wants to get started with PPC advertising and make money from their website. It will also be good for those who already have sites with lots of backlinks and want to monetize their content.
How much can you earn?
As far as the earnings go, this program has one of the highest payouts in the industry. If you use the correct keywords, you can earn anywhere between $500 and $5,000 per month using this program. That is a pretty good rate, isn’t it?
If you are looking for a PPC program that is a little easier to use, this might be the right program for you. It is a very simple program that allows you to run both AdSense and their ads.
It is a program that claims to detect and bypass an adblocking tech. This means that you can easily increase your earnings by 20%.
PropellerAds supports the following ad formats: Popunder ads, native ads, banners, interstitials, direct link, push notification ads for mobile and apps
And the threshold is $20 for Payoneer & $550 for wire transfers, paid weekly or monthly.
Another one of the best PPC programs is Media.net. It is one of the best Google AdSense option and supports Contextual, display, mobile, interstitial, and In-content ad formats.
With a payment threshold of $100, you get paid monthly through Payoneer or wire transfer.
If you are looking for a PPC program that is a little more advanced than PropellerAds, this might be the right program for you. It is a very advanced Google Certified Publishing Partner that allows you to use bid strategies, create and display ads, and manage your campaign.
Ezoic has a traffic requirement of at least 10K per month.
Their payment threshold is at $20 and payments through Check, PayPal, Direct Deposit, International wire via Payoneer, Payoneer prepaid card – subject to fees.
If you are looking for a PPC program that allows you to choose which advertisers get to show their ads on your website, Bidvertiser is the program for you.
This is the program to join if your website is a recognizable brand and you want to get offers.
Bidvertiser has a threshold of $10 for PayPal, $100 for check, $500 for bank transfer and make payments through PayPal, Bitcoin, wire and check (check only to USA and Canada) monthly.
PPC Affiliate Marketing for Beginners: Final Thoughts
There are many PPC programs available, and they all have different features and different payouts. If you want to make money using PPC, you will need to choose a program that is right for you. These five programs are all good choices if you want to make some extra money on the side of your website.