Blogging has quickly become one of the most popular methods for engaging with customers.
You do all the work, provide great content, and are free! Plus, blogging can allow you to penetrate highly targeted markets or niches that may have been difficult to reach via other marketing channels.
There are many ways a blog post can be converted into video content.
Depending on your goals and who your audience is, there may be more than one way to go about it.
The key is recognizing which methods will work best for you as an entrepreneur to make the most of the time and resources available to create video content.
We’re going to discuss how you can get your video content out there in the blogger world to repurpose all that content and use it to get your brand out there.
This will help make your content more discoverable, but it will also provide you with a lot of extra site traffic, which you can use to increase your profits.
1. Create a script
The first thing you need to do is create a script, just like you would for an article.
You want to think about what your video will be about and what you want it to accomplish.
Think of it as a blog post that will play out on screen rather than in text. It should be a reasonably detailed script with a beginning, middle, and business.
Remember that videos should always have a call to action at the end, so you need to make sure you have one in your mind before you start recording.
2. Craft your storyboards
After you’ve written your script, you can start creating storyboards.
You want to figure out how the video will look visually before you start recording.
Sometimes it’s easiest to make a rough sketch during the editing process.
You want to think about the types of shots you’re going to take, how they will flow from one scene into another, and what props or graphics will help create a more professional-looking video.
3. Record your video
The next step is recording your video.
You want to record it on a high-quality device and make sure the audio is clear and clean.
Be sure to get good footage of your subject so that you can edit out any unwanted background noise or mistakes.
You will also want to make sure your lighting is adequate to make it easy for viewers to see what’s going on.
If you are going to be editing your video, you will want to make sure the footage you have is in the proper format. You will not be able to edit your video if it’s not in an acceptable format, so make sure it is.
It’s also essential to follow the style of filming you’ve chosen to be consistent, clean, and professional-looking.
You want to make sure your video conveys the same message as your blog post so that your audience knows you are a reliable source of information.
4. Select and add suitable audio
You will also want to select and add some suitable background music or audio that will help your video.
Audio plays a crucial role in a video. It makes watching more enjoyable, so ensure you’ve selected the fitting soundtrack that complements your script and message.
You will also want to add some other audio to go along with it. You might need background sounds of people laughing or typing, or the sound of a train passing by.
These sounds can help give your video a more professional look while helping you convey the message you are trying to get across.
5. Edit your video
Once you have recorded your video and added the necessary audio, it’s time to edit it so that it flows smoothly from one scene into another and so that each scene gets your message across as clearly as possible.
It takes around 15 minutes to edit a 45-60 second video.
You will want to clean up any spots or blemishes in your recorded footage. You will also want to remove any unwanted background noise that may detract from your message or distract viewers from what’s going on in the video.
You may even want to trim the video to ensure that the parts you have left are the most important ones to viewers.
The editing process allows you to customise the look and feel of your video content, so it fits your style and reflects what you are trying to do with this content.
It is tricky but imperative because it will take a lot of the guesswork out of the final product.
You can use editing tools to trim video and help create a seamless transition from one scene to another and save you time trying to sync up audio and visuals that may not align perfectly.
Graphics can also help enhance a video or confuse it.
You will want to be sure that any graphics in your video are clear and legible so that they don’t distract from the message or confuse your audience.
You may even want to use subtitles or captions with words on the screen that explain what is happening in the scene, although graphics often work better than text since they give videos a more professional appearance.
6. Publish on social media
You will want to make sure that the people you want to reach with your video can find it easily and watch it.
The best way to do that is to publish your video on social media sites like YouTube and Facebook. You can also post it on other sites, such as DailyMotion and Vimeo.
Still, you may have more success posting it on social media sites, especially if you’re trying to reach a specific demographic, like bloggers.
Know what your audience likes and will watch before you start. Think about the type of videos they watch or share online before you spend the time creating one based on what you hope may be popular.
Video is an essential element of online marketing. It can help you build trust with your audience, increase engagement and create a more memorable experience for your viewers.
Using video is a great way to get others’ attention who would otherwise be too busy or not inclined to read blog posts to learn about your product or service.
Now that you know how to create videos for your blog, you can start using them as part of your content marketing strategy, which will help drive traffic to your website and improve your brand image.