In this article, you will learn how to blog in Kenya.
In fact, these are the same steps I used to get started 4 years ago when I started my first ever website.
See, there is a ton of information out there about blogging in Kenya. But what they fail to give you are the exact tips you can implement immediately and have a website in under a day.
That is why I decided to cover this topic extensively. Within this website, you will find insanely helpful guides on hosting and how to start a website.
What is blogging in Kenya?
Blogging is the act of posting articles and sharing ideas over the internet. Often, on a blog (website) where people can access it easily online.
The blog can be your own or someone else’s.
I bet you have heard a lot of people calling themselves ‘bloggers’ in Kenya. Well, by the definition of this term, anyone who shares their opinions online consistently, is a blogger.
Can you be a blogger in Kenya even without a website?
The answer is yes. You can start blogging in Kenya even if you do not have a website.
Well, there are blogging platforms like social media platforms, free publishing sites like Medium and LinkedIn Pulse. With these platforms, you can start blogging in Kenya without spending anything.
What do you need to start blogging in Kenya?
To start blogging in Kenya, here are some of the essential things you need;
Step 1: Blogging niche
Don’t be scared, a niche is a fancy word for ‘topic.’
Every blogger has a topic he or she talks about all the time.
The topic (niche) of TechAndButter.com is technology. This means that most of the articles you will find here are all under the technology industry.
Under such a niche, you won’t miss things like
- How-to guides
- Reviews (phones, laptops, and other electronics)
- Overall technology news.
Back to you.
If you want to learn how to blog in Kenya, you need to decide on a topic. What will you be writing about?
How to pick your blogging topic
To help you decide on the topic, consider the following tips.
- Your passions – what are you passionate about? Do you love politics? Then writing about politics. Love technology? Start sharing tech stuff.
- Experience and knowledge – what skills do you already possess? Perhaps you have training in certain fields, maybe psychology for example. You can start blogging about that.
- What are you interested in learning more about? For example, are you interested in freelancing in Kenya? You can start exploring that topic and share your experiences.
Follow these tips to help you pick a perfect blogging topic in Kenya.
So, you have a topic, what next?
Step 2: Blogging platform
This is where you will be sharing messages from your chosen topic.
In learning how to blog in Kenya, there are two ways to get your message out there.
a) Free platforms
These are blogging platforms that don’t require anything other than you opening an account and start sharing your messages.
You can go to Medium.com now, open an account today, and start posting articles.
This is the easiest way to learn how to blog in Kenya. You don’t need any money. All you need is the topic you picked in step 1 and articles (either long like 1K words or as short as a few paragraphs).
Alternatively, you can leverage social media platforms like Facebook, Twitter, or LinkedIn to share your messages as a blogger.
b) Create a website
Another way to start sharing your messages is through your website.
Here, you need to choose a
- Domain name (website name)
- Pick hosting (where your files will be stored)
- Start posting articles and sharing to reach a wider audience.
Why do you need a website as a blogger in Kenya?
Well, it turns out, you don’t own your Facebook pages or Twitter handles or your IG accounts. You may think you do, but don’t, the companies own.
Let me explain.
Facebook is own by Zuckerburg. He makes the rules and you have to play by them or get kicked out.
Take, for example, they recently updated their algorithm that ‘killed’ page posts reach. If you have say 1K likes on Facebook, how many of those fans do you reach when you post anything?
I bet less than 1%.
If you had a website, you make the rules. You work to attract readers and no one will take that away from you. And that is why you need a website if you are interested in blogging.
How to create a website fast in Kenya
I have already touched on things you need to create a website in Kenya.
- You need a domain name – this is the address people will type into their web browsers to access your site
- Pick hosting from the best web hosting companies in Kenya.
- Here is a guide on how to start a website in Kenya.
Step 3: Start writing
Now it is time to start producing articles. Here, you are sharing your opinions on the chosen topic.
If you picked entrepreneurship as your blogging niche, you may start sharing things like business ideas, how to start a business, how to grow a business, among other business topics.
The secret here is to only share high-quality content. Don’t care so much about the quantity. Make sure whatever you share offers value to the reader.
Here is something else;
Once you start sharing your topic, stick to it. Have a consistent posting schedule. This will keep your readers hooked and interested even more.
Step 4: building an audience
Without someone to consume what you are putting out there, you will fail fast.
In fact, this step should come right after step 1.
Because without an audience, you are useless as a blogger. You have no one interested in what you have to say.
As much as you are being advised to pick a topic you are passionate about, that’s not the whole thing.
You need to make sure that there are enough people interested in the topic.
So do this;
When going through blogging topic ideas, pick the ones proven to attract a lot of readerships. Here are some of them;
- Personal development and motivation
- Health and wellness (workout, losing weight, diet)
- Making money online
There are others.
Step 5: monetizing
Can you make money as a blogger in Kenya?
You can easily make money blogging in Kenya, and I will show you how, but first, there is something you need to know.
To make money as a blogger in Kenya, you need to have a good topic and an engaged audience.
What is a good topic?
Not all topics are the same. Some topics attract more money than others.
Fashion bloggers make more money than wellness blogs. This is because there is a high demand for fashion influencers and brands pay well to collaborate with them.
Even with a perfect niche, you won’t make much if you have a dormant audience.
You need to build a loyal following around your topic. You need an audience that engages (shares, comments, retweets, likes) your posts every time you post.
These two things; good niche + engaged audience = more money as a blog.
Wrapping up blogging in Kenya
I don’t have to tell you how much top bloggers in Kenya earn (hundreds and even millions per month).
If you want to learn how to blog in Kenya, follow the steps laid out within this article.
If you skimmed to this end, here is what I talk about in this article; 2 secret sauce to making money instantly as a blogger in Kenya.