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Blogging Business in Kenya: Everything You Need To Know

Blogging Business in Kenya: Everything You Need To Know

What is the blogging business in Kenya? If you have been following the internet for a long, you must have come across the term blogging. Blogging in Kenya is a kind of online journal that one can publish on the internet. You can use a blog for almost anything. You can use it to express your thoughts, feelings, and opinions.

Lucky for you, in this article, you will learn everything you need to know to get started making money online right now.

What is a blog?

A blog is a website devoted to written content, usually about a particular topic. Unlike traditional publications, blogs tend to take on a more personal tone, which helps them connect more deeply with their audiences.

Most blogs are online journals, in which the author sets out to share his or her thoughts and experiences on a particular topic. 

Blogs are often used to share information, provide commentary on current events, and discuss topics that are of interest to readers.

People start blogs for all kinds of reasons, including: keeping a diary, sharing personal experiences, promoting business, and expressing opinions and views on matters that are of interest to others. 

Here are the steps you can follow to start a blogging business in Kenya.

1). Pick a niche for your blog in Kenya

When starting a blog, the first and foremost step is to pick a niche. There are so many niches to choose from. 

You can pick the niche that interests you most. This will help you to stay motivated and continue writing on your blog. You can also pick the niche that can generate the most traffic. 

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This will help you gain more exposure and build a loyal readership for your blog. 

You can also become an authority in your niche to command a higher price for an article writing service from you. 

At the same time, you can become an affiliate for other businesses and websites that offer the same services as yours. 

Here are some of the most popular blogging niches: 

  • Design
  • Weddings
  • Photography
  • Food
  • Home & Lifestyle, and many more. 

You can also become an influencer in your niche by creating a blog that other people would like to read. You can become an authority in your niche to command a higher price for an article writing service from you. 

2). Pick a domain name

The next step in starting a blogging business in Kenya is to pick a domain name.

One of the first things you need to do when starting a blog is to pick a domain name. A domain name in Kenya is an address that identifies your blog. Most people make the mistake of choosing a generic domain name. 

A generic domain name will not help to build your brand. It will also make it difficult for you to market your blog. 

You need to come up with a domain name that is easy to remember but also describes your blog’s niche. 

For example, if your blog is about dog training, you could come up with a domain name of ‘DogTrainingTips.com’.

Once you have picked the right website name, the next move is to register it with the domain registrar in Kenya of your choice. You will need to pay a nominal fee to register a domain name. 

Once you have registered your domain name, the next step is to purchase a hosting package that will help you to run your blog in Kenya. You can purchase a custom WordPress hosting package or a free hosting package that comes with a pre-installed theme. 

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3). Choose a blogging platform

The next step is to choose a blogging platform in Kenya. There are a number of different platforms available, and each has its own advantages and disadvantages. 

You will need to consider your own blogging needs as well as your budget, and choose the platform that best suits your needs and your budget. You can generally choose between a free platform and a paid platform as a blogger.

The blogging platform is the software or application that you use to create, edit and publish your blog posts and blog archives. 

There are plenty of blogging platforms in Kenya to choose from, and each has its own advantages and disadvantages. You can even create your own platform from scratch if you have programming skills! 

Most bloggers in Kenya use WordPress to power their blogs. WordPress is a content management system (CMS) that you can use to create your blog. There are, however, other popular blogging platforms that you can use.

Why choose wordpress in Kenya?

There are a lot of good reasons to choose wordpress. 

For example, it is one of the most popular platforms used by Kenyan bloggers, which means that you are more likely to find an expert to help you set up your blog on wordpress than on another platform. 

You can also use wordpress to build a blogging business in Kenya, which is an excellent way to build a large and loyal following without having to invest large amounts of money.

4). Monetize your blog in Kenya

Now that your blog in Kenya is up and running, the next step is to find a way for your blog to make money. 

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You can make money through advertising, affiliate marketing, and even selling products. There are many ways to monetize your blog, and you can try as many as you want until you find the method that works best for you. 

There are blogs that are making thousands of shillings every month just by advertising on their blog. There are others that are earning enough to sustain their blogs through affiliate marketing in Kenya.

5). Get people to read your blog consistently

Your last step to start a blogging business in Kenya is to drive traffic.

If you want to make money from your blog in Kenya, you need to have traffic. If you have traffic, you can sell your products and services to your readers. 

The more exposure your products and services get, the higher the chances of you making money in Kenya. You can also build a loyal following on your blog and charge them for premium access to your content. 

This way, you can generate passive income through the sales of your products and services.

Final thoughts on blogging business in Kenya

There are many ways in which you can make money through the blogging business in Kenya, so there is no limitation to the method of making money that you use.  

When it comes to monetizing your blog, you need to test various methods until you find the one that works best for you.  

The great thing about blogging is that you get to see your blog grow and improve as you grow and improve.  You also get to learn from your mistakes and successes.

Author

  • Kevin Iara

    A professional blogger and content marketing specialist for the last 7+ years. I have helped create over 200 blogs and grown them into successful businesses.

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